Record Citations
APA (7th ed.) Citation
Cheverton, P. (2004). Key marketing skills: Strategies, tools, and techniques for marketing success (2nd ed.). Kogan Page.
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Chicago Style (17th ed.) Citation
Cheverton, Peter. Key Marketing Skills: Strategies, Tools, and Techniques for Marketing Success. 2nd ed. London ; Sterling, VA: Kogan Page, 2004.
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MLA (9th ed.) Citation
Cheverton, Peter. Key Marketing Skills: Strategies, Tools, and Techniques for Marketing Success. 2nd ed. Kogan Page, 2004.
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Warning: These citations may not always be 100% accurate.