Cita APA (7th ed.)

Winsor, J. (2004). Beyond the brand: Why engaging the right customers is essential to winning in business. Dearborn Trade Pub..

Cita Chicago (17th ed.)

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Chicago: Dearborn Trade Pub., 2004.

Cita MLA (9th ed.)

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Dearborn Trade Pub., 2004.