Positively outrageous service how to delight and astound your customers and win them for life /

Gardado en:
Detalles Bibliográficos
Autor Principal: Gross, T. Scott
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Chicago : Dearborn Trade, 2004.
Edición:2nd ed.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Table of Contents:
  • In the beginning
  • More POS stories
  • Sam walton's killing me!
  • Service is an affair of the heart
  • Trends
  • A positively outrageous solution
  • The history of POS
  • Inviting the customer to play
  • Competence, confidence, comfort
  • The first step to POS: microbranding
  • The secret to standing out
  • See it!
  • Name it!
  • Staff it!
  • Market it like there's no tomorrow!
  • POS marketing
  • The manager's toolbox
  • The manager's toolbox.