Bacon, T. R., & Pugh, D. G. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena. AMACOM.
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Chicago Style (17th ed.) Zitazioa
Bacon, Terry R., eta David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: AMACOM, 2004.
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MLA (9th ed.) Zitazioa
Bacon, Terry R., eta David G. Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. AMACOM, 2004.
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