APA (7th ed.) Citation
Shonka, M., & Kosch, D. (2002). Beyond selling value: A proven process to avoid the vendor trap. Dearborn Trade Pub..
Chicago Style (17th ed.) Citation
Shonka, Mark, and Dan Kosch. Beyond Selling Value: A Proven Process to Avoid the Vendor Trap. Chicago: Dearborn Trade Pub., 2002.
MLA (9th ed.) Citation
Shonka, Mark, and Dan Kosch. Beyond Selling Value: A Proven Process to Avoid the Vendor Trap. Dearborn Trade Pub., 2002.
Warning: These citations may not always be 100% accurate.