Shuman, J. C., Twombly, J., & Rottenberg, D. (2002). Everyone is a customer: A proven method for measuring the value of every relationship in the era of collaborative business. Dearborn Trade Publishing.
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Citação norma Chicago
Shuman, Jeffrey C., Janice Twombly, and David Rottenberg. Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business. [Chicago, IL]: Dearborn Trade Publishing, 2002.
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Citação norma MLA
Shuman, Jeffrey C., et al. Everyone Is a Customer: A Proven Method for Measuring the Value of Every Relationship in the Era of Collaborative Business. Dearborn Trade Publishing, 2002.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.