Strauss, S. D. (2002). The big idea: How business innovators get great ideas to market. Dearborn Trade Pub..
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Chicago Style (17th ed.) Citation
Strauss, Steven D. The Big Idea: How Business Innovators Get Great Ideas to Market. Chicago: Dearborn Trade Pub., 2002.
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MLA (9th ed.) Citation
Strauss, Steven D. The Big Idea: How Business Innovators Get Great Ideas to Market. Dearborn Trade Pub., 2002.
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Warning: These citations may not always be 100% accurate.