Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.
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Tohutoru Kātū Chicago (17th ed.)
Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.
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Tohutoro MLA (9th ed.)
Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.
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