APA (7th ed.) Citation

Martins, J. M., Yusuf, F., & Swanson, D. A. (2012). Consumer Demographics and Behaviour: Markets are People. Springer Netherlands. https://doi.org/10.1007/978-94-007-1855-5

Chicago Style (17th ed.) Citation

Martins, Jo M., Farhat Yusuf, and David A. Swanson. Consumer Demographics and Behaviour: Markets Are People. Dordrecht: Springer Netherlands, 2012. https://doi.org/10.1007/978-94-007-1855-5.

MLA (9th ed.) Citation

Martins, Jo M., et al. Consumer Demographics and Behaviour: Markets Are People. Springer Netherlands, 2012. https://doi.org/10.1007/978-94-007-1855-5.