Managing Corporate Brands A new approach to corporate communication /
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Main Author: | Ormeo, Marcos |
---|---|
Corporate Author: | SpringerLink (Online service) |
Format: | Electronic eBook |
Language: | English |
Published: |
Wiesbaden :
DUV,
2007.
|
Subjects: | |
Online Access: | http://dx.doi.org/10.1007/978-3-8350-9599-1 |
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