Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /

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• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  Dahkki: Meister, Sandra
  Almmustuhtton: (2012)
• International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
  Dahkki: Bell, Sandra
  Almmustuhtton: (2008)
• International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
  Dahkki: Bell, Sandra
  Almmustuhtton: (2008)
• Value Creation of Firm-Established Brand Communities
  Dahkki: Wiegandt, Philipp
  Almmustuhtton: (2009)
• Value Creation of Firm-Established Brand Communities
  Dahkki: Wiegandt, Philipp
  Almmustuhtton: (2009)