Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /

Míreanna comhchosúla

• Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
  de réir: Meister, Sandra
  Foilsithe / Cruthaithe: (2012)
• International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
  de réir: Bell, Sandra
  Foilsithe / Cruthaithe: (2008)
• International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
  de réir: Bell, Sandra
  Foilsithe / Cruthaithe: (2008)
• Value Creation of Firm-Established Brand Communities
  de réir: Wiegandt, Philipp
  Foilsithe / Cruthaithe: (2009)
• Value Creation of Firm-Established Brand Communities
  de réir: Wiegandt, Philipp
  Foilsithe / Cruthaithe: (2009)