Storytelling Branding in Practice /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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| Edition: | Second Edition. |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-540-88349-4 |
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