Fog, K., Budtz, C., Munch, P., & Blanchette, S. (2010). Storytelling: Branding in Practice (Second Edition.). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-88349-4

Fog, Klaus, Christian Budtz, Philip Munch, and Stephen Blanchette. Storytelling: Branding in Practice. Second Edition. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. https://doi.org/10.1007/978-3-540-88349-4.

Fog, Klaus, et al. Storytelling: Branding in Practice. Second Edition. Springer Berlin Heidelberg, 2010. https://doi.org/10.1007/978-3-540-88349-4.