APA (7th ed.) Citation

Krafft, M., Hesse, J., Hfling, J., Peters, K., & Rinas, D. (2007). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-39632-1

Chicago Style (17th ed.) Citation

Krafft, Manfred, Jrgen Hesse, Jrgen Hfling, Kay Peters, and Diane Rinas. International Direct Marketing: Principles, Best Practices, Marketing Facts. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. https://doi.org/10.1007/978-3-540-39632-1.

MLA (9th ed.) Citation

Krafft, Manfred, et al. International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Berlin Heidelberg, 2007. https://doi.org/10.1007/978-3-540-39632-1.