Storytelling Branding in Practice /

Storytelling Branding in Practice /

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Bibliographic Details
Main Author: Fog, Klaus
Corporate Author: SpringerLink (Online service)
Other Authors: Budtz, Christian, Yakaboylu, Baris
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
Subjects:
Economics.
Marketing.
Economics/Management Science.
Management.
Online Access:http://dx.doi.org/10.1007/b138635
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