Database Marketing Analyzing and Managing Customers /
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Main Author: | Blattberg, Robert C. |
---|---|
Corporate Author: | SpringerLink (Online service) |
Other Authors: | Kim, Byung-Do, Neslin, Scott A. |
Format: | Electronic eBook |
Language: | English |
Published: |
New York, NY :
Springer New York,
2008.
|
Series: | International Series in Quantitative Marketing,
18 |
Subjects: | |
Online Access: | http://dx.doi.org/10.1007/978-0-387-72579-6 |
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