APA (7th ed.) Citation

Kohlbacher, F., & Herstatt, C. (2011). The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-14338-0

Chicago Style (17th ed.) Citation

Kohlbacher, Florian, and Cornelius Herstatt. The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. https://doi.org/10.1007/978-3-642-14338-0.

MLA (9th ed.) Citation

Kohlbacher, Florian, and Cornelius Herstatt. The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. Springer Berlin Heidelberg, 2011. https://doi.org/10.1007/978-3-642-14338-0.