Cita APA (7a ed.)
Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Arens, William F., y Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.
Cita MLA (9a ed.)
Arens, William F., y Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.
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