APA (7th ed.) Zitazioa
Pride, W. M. (1991). Marketing concepts and strategies: Study guide (7th ed.). Houghton.
Chicago Style (17th ed.) Zitazioa
Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Boston: Houghton, 1991.
MLA (9th ed.) Zitazioa
Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Houghton, 1991.
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