Bov'ee, C. L., & Arens, W. F. (1992). Contemporary advertising (4th. ed.). Irwin.
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Citação norma Chicago
Bov'ee, Courtland L., and William F. Arens. Contemporary Advertising. 4th. ed. Boston: Irwin, 1992.
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Citação norma MLA
Bov'ee, Courtland L., and William F. Arens. Contemporary Advertising. 4th. ed. Irwin, 1992.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.