APA (7th ed.) Citation
Bov'ee, C. L., & Arens, W. F. (1992). Contemporary advertising (4th. ed.). Irwin.
Chicago Style (17th ed.) Citation
Bov'ee, Courtland L., and William F. Arens. Contemporary Advertising. 4th. ed. Boston: Irwin, 1992.
MLA (9th ed.) Citation
Bov'ee, Courtland L., and William F. Arens. Contemporary Advertising. 4th. ed. Irwin, 1992.
Warning: These citations may not always be 100% accurate.