Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (9th ed.). Pearson, Prentice Hall.
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Citação norma Chicago
Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Upper Saddle River, New Jersey: Pearson, Prentice Hall, 2007.
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Citação norma MLA
Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Pearson, Prentice Hall, 2007.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.