Ferrell, O., & Hartline, M. D. (2008). Marketing strategy (4th ed.). south-western.
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Citação norma Chicago
Ferrell, O.C, and Michael D. Hartline. Marketing Strategy. 4th ed. Australia: south-western, 2008.
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Citação norma MLA
Ferrell, O.C, and Michael D. Hartline. Marketing Strategy. 4th ed. south-western, 2008.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.