Lovelock, C., & Wirtz, J. (2011). Service marketing: People, technology, strategy (7th ed.). Pearson.
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Citación estilo Chicago
Lovelock, Christopher, and Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.
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Cita MLA
Lovelock, Christopher, and Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.
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