APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). John Wiley & sons,Inc..

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. New Jersey: John Wiley & sons,Inc., 2008.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. John Wiley & sons,Inc., 2008.

Warning: These citations may not always be 100% accurate.