Record Citations
APA (7th ed.) Citation
Kotler, P., & Armstrong, G. (2010). Principles of marketing: Philip Kotler and Gary Armstrong (13th ed.). Pearson/Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2010.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Pearson/Prentice Hall, 2010.
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Warning: These citations may not always be 100% accurate.