APA-viite (7. p.)
Kotler, P., & Armstrong,Gary. (2010). Principles of Marketing: Philip Kotler and Gary Armstrong (13th ed.). Pearson/Prentice Hall.
Chicago-viite (17. p.)
Kotler, Philip, ja Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2010.
MLA-viite (9. p.)
Kotler, Philip, ja Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Pearson/Prentice Hall, 2010.
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