Schiffman, L. G. (2010). Consumer behaviour (10th ed.). Pearson.
Chicago Style (17th ed.) CitationSchiffman, Leon G. Consumer Behaviour. 10th ed. Boston: Pearson, 2010.
MLA (9th ed.) CitationSchiffman, Leon G. Consumer Behaviour. 10th ed. Pearson, 2010.
Warning: These citations may not always be 100% accurate.