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Qualitative research methods in public relations and marketing communications /

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Bibliographic Details
Main Author: Daymon, Christine, 1952-
Other Authors: Holloway, Immy
Format: Book
Language:English
Published: London ; New York : Routledge, c2002.
Subjects:
Corporations > Public relations > Research > Methodology.
Marketing research > Methodology.
Public relations > Research > Methodology.
Qualitative research.
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Nairobi Campus: Text Book Loan

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