Cita APA (7a ed.)
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Cravens, David W., y Nigel F. Piercy. Strategic Marketing. 9th ed. New York: McGraw-Hill, 2009.
Cita MLA (9a ed.)
Cravens, David W., y Nigel F. Piercy. Strategic Marketing. 9th ed. McGraw-Hill, 2009.
Precaución: Estas citas no son 100% exactas.