APA (7th ed.) Citation

Bettinghaus, E. P. (1968). Persuasive communication. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Bettinghaus, Erwin P. Persuasive Communication. New York: Holt, Rinehart and Winston, 1968.

MLA (9th ed.) Citation

Bettinghaus, Erwin P. Persuasive Communication. Holt, Rinehart and Winston, 1968.