Planning, implementing, and evaluating health promotion programs : a primer /

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Detalhes bibliográficos
Principais autores: McKenzie, James F, 1948- (Autor), Neiger, Brad L (Autor), Thackeray, Rosemary (Autor)
Formato: Livro
Idioma:inglês
Publicado em: USA : Pearson, 2017.
Edição:7th ed.
Assuntos:
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Sumário:
  • Health education, health promotion, health education specialists, and program planning
  • Starting the planning process
  • Models for program planning in health promotion
  • Assessing needs
  • Measurement, measures, measurement instruments and sampling
  • Mission statement, goals, and objectives
  • Theories and models commonly used for health promotion interventions
  • Interventions
  • Community organizing and community building
  • Identification and allocation of resources
  • Marketing : developing programs that respond to the wants and needs of the priority population
  • Implementation : strategies and associated concerns
  • Evaluation : an overview
  • Evaluation approaches and designs
  • Data analysis and reporting.