Ries, A., & Trout, J. (1989). Bottom-up marketing. McGraw-Hill.
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Citação norma Chicago
Ries, Al, and Jack Trout. Bottom-up Marketing. New York: McGraw-Hill, 1989.
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Citação norma MLA
Ries, Al, and Jack Trout. Bottom-up Marketing. McGraw-Hill, 1989.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.