McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press. IRWIN.
Chicago (17e ed.) BronvermeldingMcCarthy, E. Jerome, en William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: IRWIN, 1991.
MLA (9e ed.) BronvermeldingMcCarthy, E. Jerome, en William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1991.
Let op: Deze citaties zijn niet altijd 100% accuraat.