McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press. IRWIN.
Style de citation Chicago (17e éd.)McCarthy, E. Jerome, et William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: IRWIN, 1991.
Style de citation MLA (9e éd.)McCarthy, E. Jerome, et William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.