McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press. IRWIN.
Dyfyniad Arddull ChicagoMcCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: IRWIN, 1991.
Dyfyniad MLAMcCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1991.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.