An assessment of strategic marketing practices on market performance of the Kenyan football industry Nairobi. Kenya /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2016.
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. |
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| Physical Description: | xiii, 93 p : ill ; cm. |
| Bibliography: | Includes bibliographical references. |