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Services marketing : people, technology, strategy /
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Bibliographic Details
Main Author:
Lovelock, Christopher
Other Authors:
Wirtz, Jochen
Format:
Book
Language:
English
Published:
Boston :
Pearson,
2011.
Edition:
7th ed.
Subjects:
Customer services
>
Marketing.
Professions
>
Marketing.
Service industries
>
Marketing.
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