Kotler, P., & Armstrong, G. (2016). Principles of marketing (Global ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. Global ed. Essex, England: Pearson, 2016.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Principles of Marketing. Global ed. Pearson, 2016.
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