An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /

An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /

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Bibliographic Details
Main Author: Mwangi, Danson Ndungu Kariuki
Format: Book
Language:English
Published: Nairobi, Kenya : Daystar University, 2010.
Subjects:
Cell phone services > Marketing > Kenya.
Cell phone services > Marketing.
Marketing surveys > Africa.
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