Qualitative research methods in public relations and marketing communications /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York, NY :
Routledge,
2011.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Table des matières:
- The nature and usefulness of qualitative research for public relations and marketing communications
- Selecting a topic and relating to your supervisor
- Reviewing the literature & writing the research proposal
- Ethical issues and access
- Ensuring the quality of research
- Choosing between different types of research
- Case studies
- Grounded theory
- Ethnography
- Discourse and critical discourse analysis
- Phenomenology
- Additional approaches : historical research and action research
- Sampling
- Interviews
- Focus groups
- Observation
- Written, visual, and multi-media materials
- Analyzing and interpreting the data
- Writing the report
- Mixed methods research
- Finishing off.