Shimp, T. A. (2010). Integrated marketing communications in advertising and promotion. South-Western Cengage Learning.
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Chicago Style (17th ed.) Zitazioa
Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Bedmont: South-Western Cengage Learning, 2010.
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MLA (9th ed.) Zitazioa
Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. South-Western Cengage Learning, 2010.
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