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Service marketing : people, technology, strategy /

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Podrobná bibliografie
Hlavní autor:	Lovelock, Christopher
Další autoři:	Wirtz, Jochen
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	Boston : Pearson, c2011.
Vydání:	7th ed.
Témata:	Customer service > Marketing. Marketing > Management. Profesions > Marketing. Service industries > Marketing.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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Service marketing : people, technology, strategy /
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Journal of services marketing.
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