Moisander, J., & Valtonen, A. (2006). Qualitative marketing research: A cultural approach. SAGE.
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Chicago Style (17th ed.) Citation
Moisander, Johanna, and Anu Valtonen. Qualitative Marketing Research: A Cultural Approach. London : Thousand Oaks: SAGE, 2006.
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MLA (9th ed.) Citation
Moisander, Johanna, and Anu Valtonen. Qualitative Marketing Research: A Cultural Approach. SAGE, 2006.
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Warning: These citations may not always be 100% accurate.