Kotler, P., & Armstrong,Gary. (2010). Principles of Marketing: Philip Kotler and Gary Armstrong (13th ed.). Pearson/Prentice Hall.
Citación estilo ChicagoKotler, Philip, and Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2010.
Cita MLAKotler, Philip, and Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Pearson/Prentice Hall, 2010.
Warning: These citations may not always be 100% accurate.