Cita APA (7a ed.)

Kotler, P., & Armstrong,Gary. (2010). Principles of Marketing: Philip Kotler and Gary Armstrong (13th ed.). Pearson/Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2010.

Cita MLA (9a ed.)

Kotler, Philip, y Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Pearson/Prentice Hall, 2010.