Cita APA

Kotler, P., & Armstrong,Gary. (2010). Principles of Marketing: Philip Kotler and Gary Armstrong (13th ed.). Pearson/Prentice Hall.

Citación estilo Chicago

Kotler, Philip, and Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2010.

Cita MLA

Kotler, Philip, and Armstrong,Gary. Principles of Marketing: Philip Kotler and Gary Armstrong. 13th ed. Pearson/Prentice Hall, 2010.