Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Language:English
Published: Boston : McGraw Hill, 2009.
Edition:5th ed.
Subjects:
Customer services.
Marketing.
Services industries > Marketing.
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