Cita APA (7a ed.)
Cravens, D. W. (2006). Strategic marketing (8th ed.). McGraw Hill, Irwin.
Cita Chicago Style (17a ed.)
Cravens, David W. Strategic Marketing. 8th ed. Boston: McGraw Hill, Irwin, 2006.
Cita MLA (9a ed.)
Cravens, David W. Strategic Marketing. 8th ed. McGraw Hill, Irwin, 2006.
Precaución: Estas citas no son 100% exactas.