Cita APA (7th ed.)

Ferrell, O., Pride, W. M., & Simkin, L. (2006). Marketing: Concepts and strategies (5th ed.). Houghton Mifflin.

Cita Chicago (17th ed.)

Ferrell, O.C, William M. Pride, i Lyndon Simkin. Marketing: Concepts and Strategies. 5th ed. Boston: Houghton Mifflin, 2006.

Cita MLA (9th ed.)

Ferrell, O.C, et al. Marketing: Concepts and Strategies. 5th ed. Houghton Mifflin, 2006.