APA (7th ed.) Citation
Ferrell, O., Pride, W. M., & Simkin, L. (2006). Marketing: Concepts and strategies (5th ed.). Houghton Mifflin.
Chicago Style (17th ed.) Citation
Ferrell, O.C, William M. Pride, and Lyndon Simkin. Marketing: Concepts and Strategies. 5th ed. Boston: Houghton Mifflin, 2006.
MLA (9th ed.) Citation
Ferrell, O.C, et al. Marketing: Concepts and Strategies. 5th ed. Houghton Mifflin, 2006.
Warning: These citations may not always be 100% accurate.