Cita APA

Kotler, P. (1991). Principles of marketing (5th ed.). Prentice-Hall.

Citación estilo Chicago

Kotler, Philip. Principles of Marketing. 5th ed. New Delhi: Prentice-Hall, 1991.

Cita MLA

Kotler, Philip. Principles of Marketing. 5th ed. Prentice-Hall, 1991.

Warning: These citations may not always be 100% accurate.