Kotler, P. (1991). Principles of marketing (5th ed.). Prentice-Hall.
Lua i Stíl Chicago (17ú heag.)Kotler, Philip. Principles of Marketing. 5th ed. New Delhi: Prentice-Hall, 1991.
Lua MLA (9ú heag.)Kotler, Philip. Principles of Marketing. 5th ed. Prentice-Hall, 1991.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.