APA-Zitierstil (7. Ausg.)

Kotler, P. (1991). Principles of marketing (5th ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Principles of Marketing. 5th ed. New Delhi: Prentice-Hall, 1991.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Principles of Marketing. 5th ed. Prentice-Hall, 1991.